Brand Management
This course covers the core principles and practices of brand management, including defining brand personality, vision, positioning, and value propositions. It explains Aaker’s Brand Personality Scale and uses real-world examples to show how companies craft and measure brand attributes, enhance customer relationships, and audit brand health. Discussion extends to brand messaging, architecture, target audience identification, emotional and functional benefits, and strategic market positioning. Tools like branding mind maps, positioning canvases, and customer satisfaction surveys are explained, supporting both brand creation and continuous improvement.
Go To Market Strategy
This course outlines the full structure of go-to-market (GTM) strategy, tracking steps from product-market fit assessment to launch execution. Topics include defining target markets and segments, understanding customer needs and jobs to be done, competitive and channel analysis, value proposition mapping, and positioning. The strategy incorporates developing differentiated offerings for priority markets, setting business objectives, sales and marketing roadmap planning, and post-launch performance measurement through key metrics. Emphasis is placed on iterative market exploration, tactical alignment, and clear stakeholder messaging for maximum market impact.
Stakeholder Analysis
This training walks through the process of stakeholder analysis for project or product initiatives. It identifies types of stakeholders (internal, external, connected), explores stakeholder mapping and classification (influence, power, urgency), and provides visual frameworks to display relationships and interests. The content emphasizes aligning stakeholder expectations, analyzing risks and opportunities, tracking attitudes, and designing engagement or communication plans to manage each group effectively throughout the project lifecycle.
Process Flow Diagrams
This training explains the use and versatility of process flow diagrams (PFDs) in organizations. It covers various flowchart types—including bi-directional flowcharts, swimlane diagrams, action plan flows, user journey diagrams, and business process/funnel flows. The document illustrates how PFDs help visualize steps, decisions, roles, and information movement within processes, making it easier to streamline procedures, identify bottlenecks, and enable clear communication. It uses examples from order processing, project management, decision-making cycles, and business innovation loops to show how steps from data collection through implementation are represented and continuously improved.
Workforce Planning
This training provides a comprehensive overview of workforce and capacity planning. It demonstrates competency mapping (functional, technical, business, and leadership skills) for different roles and levels, pinpoints skill gaps among managers and staff, and assesses workforce utilization. The content prioritizes skills by business criticality and scarcity, evaluates skill supply and demand now and in the future, and analyzes workload, role utilization, and FTE gaps. It also covers strategies for cross-training, automation’s impact, flexible staffing models, budgeting for workforce growth, and calculating the ROI for workforce initiatives. Data-driven dashboards, KPIs, and headcount projections are used to drive strategic workforce decisions.
KPIs
This topic focuses on using key performance indicators (KPIs) and dashboard tools to manage business processes and contracts. It demonstrates dashboards tracking contract numbers, status, revenue, cost, and quarterly summaries, highlighting overdue actions and performance by industry or department. The document also features test case and defect dashboards for IT/software projects, lists top revenue contributors, and presents project management task breakdowns and user funnel conversions. The approach emphasizes the value of clear metrics, dashboards, and ongoing performance checks to support transparency and continuous improvement in operational and project settings.
Lean Principles v3
This topic introduces Lean process improvement concepts and methodology. It explains how Lean focuses on removing waste and increasing flow in processes, drawing from lessons in operational improvement and GE’s evolution. Key topics include defining value from the customer’s perspective, identifying and mapping the value stream, streamlining work flows, and targeting perfection through continuous improvement. Tools such as the Ishikawa (fishbone) diagram for root cause analysis and “Quick Wins” for actionable change are highlighted, and the training uses simulations and exercises to reinforce learning.
Creating Effective Presentations
This topic details the structure and techniques for creating impactful presentations. It discusses mind mapping for brainstorming, diagnosing ineffective presentations, and the importance of structure (purpose, title, headlines, logic). The course outlines objectives like avoiding rework, presenting logically, and establishing credibility. The presentation gives guidance on horizontal (narrative flow) and vertical (supporting evidence) logic, headline effectiveness, and ways to engage an audience—promoting a structured approach for clarity and impact.
Intro To Project Management
This topic covers the essentials of project management, from planning and communication to risk management and execution. It emphasizes core principles: the project management triangle (scope, time, cost/quality), importance of planning, and people-centered leadership. Exercises and case studies drive home best practices and the PMI PMBOK framework. The presentation discusses key skills (communication, multi-tasking, foresight), methodologies, common pitfalls, and lessons learned from real projects to build confidence in managing complex projects.
Creating a Storyboard
Focused on building logical, persuasive presentations, this deck teaches how to construct storyboards using horizontal (progression of ideas) and vertical (evidence for each point) logic. It covers breaking an argument down from facts to findings to conclusions to recommendations, the importance of audience analysis, and structured outlining of presentations for greatest persuasive impact. The material includes activities to practice creating storyboards and logic diagrams that clarify and strengthen key messages.
Intro to Scrum
This topic is an introduction to Agile project management using Scrum. It describes Agile’s benefits for managing complexity, Scrum’s framework (roles, process, artifacts), and how it differs from RUP, XP, and Kanban. It stresses adaptability, empowerment of teams, iterative development, value delivery, and transparency. Key concepts include the Agile Manifesto, Scrum roles (Product Owner, Scrum Master, Team), artifacts (product backlog, sprint backlog), and best practices for fostering collaboration and continuous improvement.
Strategy-Workshop
The topic explores the fundamentals and practicalities of strategy. It defines strategy as setting long-term goals, allocating resources, and seeking competitive advantage. The workshop covers the difference between strategic thinking and planning, levels of strategy (corporate, business, functional), and frameworks like SWOT, Porter’s Five Forces, and Value Chain. Concepts are taught via case studies and exercises, emphasizing simple, consistent goals, deep environmental appraisal, and effective implementation as hallmarks of successful strategy.
ERM-methodology
This topic is a guide to Enterprise Risk Management methodology, covering planning, risk identification, analysis, and mitigation. It details the roles and responsibilities of core and consulting teams, the importance of qualitative and quantitative analysis, tools such as the Ishikawa diagram and “5 Whys” for root cause analysis, and recommended practices for implementing and monitoring risk mitigation plans. Multiple frameworks are included for organizational risk embedding and training.
Change-Management
This topic explains John Kotter’s 8-step model for successful change management. It distinguishes between change and transformation, stresses establishing urgency, and covers leadership vs. management roles in change. The steps include building a guiding coalition, creating a vision, empowering action, generating wins, and anchoring change in culture. The document emphasizes emotion and engagement (not just logic), and includes real-world case studies and tactics for preventing complacency and sustaining momentum.